80 Years of Color. Simplified.

Continued Excellence

A history as rich as our colors

Remember when family-owned companies set the standard for service? Today, the grandson of General Color’s founder makes sure the company doesn’t stray from its customer-service roots, even as the company’s offerings grow.

1938 – George C. Gartner founds General Color as a manufacturer of ceramic stains and pigments.

1959 – General Color adds production of dry color pigments for use in thermoplastic resins. With knowledge and expertise in color and a strategic location in Minerva, Ohio, this diversification proved to be one of great foresight.

1971- General Color expands by adding a 90,000-square-foot building and ten acres for its growing Plastic Colors Division.

1972 – Color Concentrates are added to General Color’s offerings.

1982 – An expanded Research Development and Quality Control Laboratory is added for the company’s growing plastic customer base. General Color also introduces its X-Series as a universal concentrate.

1992 – A 57,000-square-foot shipping and receiving warehouse is completed.

1996 – The company introduces High Load Color Concentrates for the plastics industry.

1998 – A new high-capacity extruder line goes on line, bringing the total number of extruders to nine.

2001 – Keith W. Gartner purchases General Color, becoming the third generation to lead this family business. Also, the company debuts Liquid Color.

2003 – General Color sells their ceramic division and focuses exclusively on the production and support of plastic colorants.

2007 – The company refocuses its Liquid Color product line with new carrier technology.

2008 – General Color adds new compounds to its product line.

2009 – The company celebrates its 50th year of serving the plastic industry.

2018 – General Color celebrates 80 years of serving color to the World's industries.


Refined color, price, timing.

When color counts, contact General Color with your needs and let our outstanding customer service team and lab find the right answers and color.